March 2008
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Lifecycle: Metalicus
Lifecycle: Stretch BRW. 6 March 2008 Page 73
QUIRKY AND POPULAR FASHION BRAND PLANS OVERSEAS EXPANSION
Melma Hamersfeld, Metalicus Position: Founder Milestones: 1992: Produces prototype garments in stocking fabric 2000: Adds stretch wool and cotton garments 2004: Melbourne concept store opens 2007: Brand acquired by PAS Group Metalicus is a brand built on an unconventional idea: ...